person
behind the screen.DESIGNER. CREATIVE DIRECTOR. STRATEGIC. ADVENTURER.
janica.
a Dubai-based brand designer with over 8 years of industry experience and an undying love for stunning visuals and out-of-the-box, creative design. I feel passionate about empowering small business owners to develop brands that elevate and inspire. Since 2015, I’ve worked with over 100 small business owners, creatives and entrepreneurs across the world, creating brand identities that stand out from the sea-of-same and command attention. When I’m not working, you can usually find me curled up with a cup of coffee & a good book, or bingeing on a tv series. I get the most joy from traveling and planning far-away holidays to exotic places and date nights with mi amore.
Since 2015, I’ve collaborated with over 100 businesses, creatives, and founders across the globe – creating them a unique brand identities that rise above everyone and leave a lasting impression.

Meet the person behind the screen
DESIGNER. CREATIVE DIRECTOR. STRATEGIC. ADVENTURER.

Hi there, I am janica.
a Dubai-based brand designer with over 8 years of industry experience and an undying love for stunning visuals and out-of-the-box, creative design. I feel passionate about empowering small business owners to develop brands that elevate and inspire. Since 2015, I’ve worked with over 100 small business owners, creatives and entrepreneurs across the world, creating brand identities that stand out from the sea-of-same and command attention. When I’m not working, you can usually find me curled up with a cup of coffee & a good book, or bingeing on a tv series. I get the most joy from traveling and planning far-away holidays to exotic places and date nights with mi amore.
Since 2015, I’ve collaborated with over 100 businesses, creatives, and founders across the globe – creating them a unique brand identities that rise above everyone and leave a lasting impression.
Dreaming of a way to both explore my own creativity more freely and working with clients who
truly connected with my vision…
Dreaming of a way to both explore my own creativity more freely and working with clients who truly connected with my vision…
Why Nouvela?
Starting my own studio has been my dream since I left my role as a Communication Specialist at the Department of Agriculture in the Philippines. I took a leap by flying to Hong Kong to build connections (and yes, I landed a few clients!), but when the pandemic hit, everything changed. I followed my instincts, moved to the UAE, and joined a local design agency to keep growing, learning, and preparing for what was next.
Nouvela Design Studio,
my first company, and a piece of my heart.Nouvela Design Studio,
my first company, and a piece of my heart.Nouvela Design Studio is very special to me. Not just because it’s my first ever company, but also because I dedicated it to my grandpa who stood up as my dad. His name is Noel, whose December birthday always reminded me of light and warmth.
“Nouvela” is a blend of Noel and Stella (Italian for “star”). It represents guidance, legacy, and the spark we all carry to shine in our own way. It also subtly nods to “novela”, a beautiful play on the word story, making it the perfect fit for a studio rooted in brand storytelling and soulful identity design.

Every time I look up at the stars, I think of him watching over me as I bring dreams (yours and mine) to life.
And that’s how Nouvela was born.✨
And that’s how Nouvela was born.✨
Find out everything there is to know about my services, process and pricing.